Brother’s #PerfectMatch

Brother is a leading manufacturer of printers in Asia.

 

Their products line the shelves of most electronics department stores across the region, but they are still faced with unwanted competition in the industry.

Brother is a leading manufacturer of printers in Asia.

 

Their products line the shelves of most electronics department stores across the region, but they are still faced with unwanted competition in the industry.

Aside from competitors with reputable brand names, Brother is also up against brand-less competitors in the industry which are conspicuously making and selling Brother-compatible counterfeit toner cartridges for their laser printers.

Aside from competitors with reputable brand names, Brother is also up against brand-less competitors in the industry which are conspicuously making and selling Brother-compatible counterfeit toner cartridges for their laser printers.

With the objective of driving up sales of Brother’s genuine laser toner cartridges, we helped to educate Brother’s customers on the benefits of buying genuine refill cartridges.

With the objective of driving up sales of Brother’s genuine laser toner cartridges, we helped to educate Brother’s customers on the benefits of buying genuine refill cartridges.

Level #1: Key Message

We created a clear and irrefutable key message:

 

Every printer has its perfect toner match.

 

It is simple. If customers want their Brother laser printers to print well and last long, they need to commit to their printers’ #PerfectMatch – Brother’s genuine toners.

Level #1: Key Message

We created a clear and irrefutable key message:

 

Every printer has its perfect toner match.

 

It is simple. If customers want their Brother laser printers to print well and last long, they need to commit to their printers’ #PerfectMatch – Brother’s genuine toners.

Level #2: Eye-catching Graphics

By creating a series of social media posts for Brother’s fans, we showed them exactly what they need in their printers. It really isn’t too much to ask for a fuss-free printing experience when they get the #PerfectMatch.

Level #2: Eye-catching Graphics

By creating a series of social media posts for Brother’s fans, we showed them exactly what they need in their printers. It really isn’t too much to ask for a fuss-free printing experience when they get the #PerfectMatch.

Level #3: Reinforce the Key Message

We then highlighted how genuine Brother toners would be sure to provide the customers with the experience they seek.

Level #3: Reinforce the Key Message

We then highlighted how genuine Brother toners would be sure to provide the customers with the experience they seek.

Level #4: Level Up Customers’ Skills

Once the customers were convinced, all we had to do was teach them exactly how to identify a genuine Brother toner,

Level #4: Level Up Customers’ Skills

Once the customers were convinced, all we had to do was teach them exactly how to identify a genuine Brother toner,

Level #5: Drive Attention In-Stores

Of course, the messaging online was to drive customers to purchasing the real deal in-stores. We ensured that the genuine toners would be easy to locate in stores. And in the same striking visual style and identity, we created in-store collateral to draw customers to the right shelves.

Level #5: Drive Attention In-Stores

Of course, the messaging online was to drive customers to purchasing the real deal in-stores. We ensured that the genuine toners would be easy to locate in stores. And in the same striking visual style and identity, we created in-store collateral to draw customers to the right shelves.

Brother #PerfectMatch Shelf Talker

Brother #PerfectMatch Shelf Talker

Brother #PerfectMatch Wobbler

Brother #PerfectMatch Wobbler

With all these genuine reminders in place, Brother’s customers had no need to look any much further to find their Brother laser printers’ #PerfectMatch.

With all these genuine reminders in place, Brother’s customers had no need to look any much further to find their Brother laser printers’ #PerfectMatch.