Facebook Communications

Bringing tech communities closer together. Bringing tech communities closer together.

Facebook has been partnering with government bodies around Asia in recent years to set up programmes that offer training and development opportunities for entrepreneurs, startups and tech innovators. The goal was to promote growth and development in the local tech ecosystems, and to position Facebook as a positive social & entrepreneurial driver.

But Facebook needed a way to effectively communicate the benefits of these programmes to both policy-makers and the tech communities in each country. The audience groups were similar, but also culturally and geographically diverse. So when they approached us to help, we knew that this was a challenge that was right up our alley.

  • FB KR
  • Innovation lab korea
  • Namsan lab korea
  • Puang komunal indo
  • Innovation lab pakistan
  • Startup station singapore
  • We think digital

Each website would have three distinct target audience groups:

So it was imperative to plan for effective communication of all the important messages. Saying all the right things
in the right ways was essential to the success of the project.

FB KR

Meanwhile, the tone of our communications had to be warm and inviting, to attract startups and potential collaborators.

korea.fb.com
Enabling Businesses for Economic Growth
korea.fb.com
Helping Businesses Go Gobal
korea.fb.com
Empowering Korea's tech Community

And while each project differed slightly in its focus, one trait shone through in all of them—Facebook’s goal of bringing the world closer together.

Enabling business
innovation lab korea
innovationlabkoreaen.fb.com
Enabling business
innovationlabkoreaen.fb.com
Enabling business
Baloons
namsanlabkorea-en.splashthat.com
Enabling business
namsanlabkorea-en.splashthat.com
Enabling business

And while each project differed slightly in its focus, one trait shone through in all of them—Facebook’s goal of bringing the world closer together.

Our communication had to be warm and inviting

We worked closely with our clients at Facebook to communicate the vision of establishing successful close-knit tech communities, where ideas could be built upon and taken to the next level, boosting local economies and invigorating the tech scene within each country.

Each programme was extremely well-received, with Facebook continuing to set up more innovation labs and related programmes around the world.

Baloons
ruangkomunal.splashthat.com
Enabling business
Baloons
innovationlabpakistan.splashthat.com
Enabling business
innovationlabpakistan.splashthat.com
Enabling business
Baloons
startupstationsingapore.splashthat.com
Enabling business
startupstationsingapore.splashthat.com
Enabling business

We’re well familiar with the importance and limitless potential of a burgeoning tech ecosystem, and we’re glad to have been a conduit for Facebook’s vision of making that happen. For these tech communities and the world, greater things have yet to come.

Baloons
ruangkomunal.splashthat.com
Enabling business
Baloons
wethinkdigital.fb.com
wethinkdigital.fb.com
wethinkdigital.fb.com
wethinkdigital.fb.com
Baloons
startupstationsingapore.splashthat.com
Enabling business
startupstationsingapore.splashthat.com
Enabling business

We’re well familiar with the importance and limitless potential of a burgeoning tech ecosystem, and we’re glad to have been a conduit for Facebook’s vision of making that happen. For these tech communities and the world, greater things have yet to come.