Facebook Communications
Facebook has been partnering with government bodies around Asia in recent years to set up programmes that offer training and development opportunities for entrepreneurs, startups and tech innovators. The goal was to promote growth and development in the local tech ecosystems, and to position Facebook as a positive social & entrepreneurial driver.
But Facebook needed a way to effectively communicate the benefits of these programmes to both policy-makers and the tech communities in each country. The audience groups were similar, but also culturally and geographically diverse. So when they approached us to help, we knew that this was a challenge that was right up our alley.
Each website would have three distinct target audience groups:
So it was imperative to plan for effective communication of all the important messages.
Saying all the right things
in the right ways was essential to the success of the
project.
Meanwhile, the tone of our communications had to be warm and inviting, to attract startups and potential collaborators.
And while each project differed slightly in its focus, one trait shone through in all of them—Facebook’s goal of bringing the world closer together.
And while each project differed slightly in its focus, one trait shone through in all of them—Facebook’s goal of bringing the world closer together.
We worked closely with our clients at Facebook to communicate the vision of establishing successful close-knit tech communities, where ideas could be built upon and taken to the next level, boosting local economies and invigorating the tech scene within each country.
Each programme was extremely well-received, with Facebook continuing to set up more innovation labs and related programmes around the world.
We’re well familiar with the importance and limitless potential of a burgeoning tech ecosystem, and we’re glad to have been a conduit for Facebook’s vision of making that happen. For these tech communities and the world, greater things have yet to come.
We’re well familiar with the importance and limitless potential of a burgeoning tech ecosystem, and we’re glad to have been a conduit for Facebook’s vision of making that happen. For these tech communities and the world, greater things have yet to come.
