Facebook Watch SG Guide
Facebook Watch is a premier video-on-demand destination offering loads of original content, minus the pesky subscription fees. For their upcoming media showcase in Singapore, our clients wanted to highlight the best and brightest of what Facebook Watch had to offer.
Our job was to create an event guidebook that would get people genuinely excited about Facebook Watch, positioning it as the best TV invention since… popcorn. And with the date looming dangerously close, there was no time to lose.
Whatever, Whenever, Wherever:
That was the mantra that guided us to create this series of illustrations on the cover. Of
course, we wouldn’t recommend watching when you’re in the driver’s seat. That’s just
irresponsible.
With loads of creators to feature, we cheekily combined the themes from the different Facebook Watch shows in the graphics throughout the guide.
To accurately capture the essence of each show, we took some time to tune in and explore the stories behind them. This was especially interesting for us when it came to the homegrown winners of the Facebook Creator Lab, Our Grandfather Story and Share Food Singapore. Food and nostalgia? Two subjects we hold very close to our hearts.
As storytellers and viewers ourselves, we didn’t want to slap a generic description on each show and call it a day. Our guide had to compel the attendees to get on Facebook Watch right after the event ended, and start their own Watch Party.
Once the guide was out, it was a cinch to adapt the master creative to an e-invite for the event.
The showcase was a runaway success, with the guide setting the stage for a fantastic
presentation from each of the featured guests.
For us, it was an extra-special event, being in the audience while having access to all that
insider knowledge.
If there was a real-life Like button, we’d have been the first ones to click on it.