goTruck! is a technology start-up in the heavy logistics sector. With their internet-based platform, they match the transport demands of heavy material sellers from various transport companies to available heavy vehicle drivers.
In the heavy logistics sector, most companies offer the same services. So how should goTruck! stay ahead and always be the consumers’ first choice?
goTruck! has to stand out and differentiate themselves from the others, be it their logo and overall brand profile. To do that, they approached us to relook at their entire brand, and we were more than willing to do the heavy lifting.
To get better online presence and leave an impactful impression on future customers, goTruck! needed a look that stood out and stood for their brand. Not just that, but they also needed to reach out to a relevant audience and catch the eye of potential employees.
So, how did we help them achieve this, and more?
goTruck! is about matching demand with the necessary supply, and making it easy for all clients to take care of their transport needs with ease. So we definitely wanted to highlight how modern, considerate, and accessible the brand is.
Together with bright and bold brand colours to inject energy and oomph to the look, we created the Journeyline – a creative motif – for a coherent visual narrative.