Vicious Cycles Singapore is a custom motorcycle & lifestyle company. When they approached us to create their site, we decided to twist the throttle a little harder.
As avid motorcyclists ourselves, we understand the all-too dangerous reality that motorcyclists experience everyday. But we also understand the same fierce passion that keeps bikers in their seats, and the incomparable sense of exhilaration and freedom one gets from riding a bike.
We created a full manifesto piece to set the tone for the brand. Then split it up so that each individual frame can speak to the roaring souls of motorheads everywhere.
The response from the motorcycling community was incredible. We had requests to release wallpaper downloads, as well as strangers reposting manifesto pieces onto their own personal instagram accounts.
We also designed and released merch to rally customers around the brand, creating brand ambassadors with every piece sold while encouraging brand loyalty and cementing the brand’s top of mind position with its customers.