Starbucks needed a way to promote their Buy One Get One (BOGO) promotion on social media for their beverages sold in-store. And because it’s our belief that every piece of collateral released would contribute to brand equity, we knew that our work had to count.
As an objective-driven agency, we needed to define the objectives before
proceeding to the creative stage:
Cut through the static of social media and raise public awareness of the BOGO promo.
Express Starbucks’ brand personality while contributing positively to its online brand presence, therefore increasing brand equity.
User engagement was through the roof, with over 2000+ shares for both posts combined.