Marketing Interactive PR Awards 2021, Finalist: Best Use of Virtual Platforms (B2B)
A haven for gamers, Twitch is the largest live streaming platform in the world today, with over a million viewers watching every moment.
Twitch had just set up their newest office in APAC, and were looking to drive monetisation for the platform.
To do this, they needed to appeal to businesses, brands and agencies in the region.THE PROBLEM
There was one challenge: the perceived barrier to entry. Most brands thought of Twitch as a platform only for gaming content. We needed to show them that the Twitch of today offered so much more.
A series of live streamed events for brands, businesses and agencies to truly experience Twitch’s features for themselves.
We worked with Twitch to identify the pain points of our target audience. We then produced, designed and scripted the programme to bring out Twitch’s best features: its vibrant community, authenticity, and live, unscripted nature.
With little time to spare, we rolled out an audience engagement strategy to entice brands and agencies to attend the events.
The show went live over several sessions, with streamer demonstrations, discussion panels, and loads of audience engagement.
The results were astounding.
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With the overwhelming positive response we received, we went on to create a Playbook that would serve as a reference for the Twitch APAC Sales Team and guide the recreation of future sales events.
The audience loved it. The clients loved it. We loved it.