Whimzees: Bright Smiles in 1-2-3
WHIMZEES! A fun and friendly brand of all-natural dental dog treats loved by pets and vets!
To help express the Whimzees personality more effectively, we leveraged the brand archetypes.
They are 12 distinct personalities created by Carl Jung which help in defining the motivations, character and communication style of a brand.
We had the archetype to guide us in building up our brand's personality.
We just needed to create the content to play up that personality in ways that were memorable enough to put a smile on our audience's faces. Not just their dogs.
We planned a communications framework to play up WHIMZEES’ unique personality and selling points.
How do WHIMZEES chews work to keep your dog’s teeth clean? This animated, swipe-able carousel tells you exactly how.
Take a look at how a daily WHIMZEES keeps your dog smiling! Just 1X a day, with 2X the effectiveness* and 3X the chew time*, it’s Bright Smiles in 1-2-3!
Which WHIMZEES treat is on your furkid’s schedule today? Psst… If you need ideas, our WHIMZEES Toothbrush is accepted by the VOHC to help control plaque and tartar!
*Based on studies conducted by an independent kennel (’17 – 19’)
#BrightSmiles123 #WHIMZEES
Dog problems? Nip them in the butt with these IKEA-esque tips and tricks, featuring WHIMZEES USPs.
Delivery riders, door-to-door salespeople and postal workers rejoice! Need a good doggy distraction? LIFE HACK: WHIMZEES provides a 3X longer chew time* than leading competitors! With GÅRDBÄIT, keep the guard dog occupied for as long as you need… and then some.
How do you keep your dogs quiet when you need to? Share your tips and tricks in the comments!
#BrightSmiles123 #WHIMZEES
*Based on studies conducted by an independent kennel (’17 – 19’)
You can’t have a great smile without great teeth, and that applies to dogs as well! LIFE HACK: For Instagram-worthy whites, WHIMZEES treats clean teeth 2X more effectively* than the leading competitors! Let your dog SMILEBRITÄ with WHIMZEES.
What makes your dogs happiest? Let us know in the comments!
#BrightSmiles123 #WHIMZEES
*Based on studies conducted by an independent kennel (’17 – 19’)
Is your pup bent on destruction? Do you own several pairs of ruined heels? LIFE HACK: A WHIMZEES SHÖESÅVER a day keeps the chewing away! Give your dog 1X Daily WHIMZEES treats for sparkling teeth, while keeping your favourite shoes (and your sanity) intact!
Are your furkids habitual chewers? Share with us in the comments!
#BrightSmiles123 #WHIMZEES
The different WHIMZEES product sizes, displayed via the cutest lineup you’ve ever seen.
With so many WHIMZEES treats available, which is the perfect size and shape for your dog? Whether your furkid is a pint-sized XXS or a whopping XL pupper, there’s a WHIMZEES to match! Swipe through to the appropriate weight range and choose your WHIMZEES treat!
Which size and shape is your dog’s treat of choice? Tell us!
#WHIMZEES #BrightSmiles123
Too many WHIMZEES chews to choose from? Just swipe left till you’ve found the perfect one.
There’s a WHIMZEES treat out there for your dog. All you gotta do is swipe for a match made in heaven!
Which WHIMZEES treat has stolen your pupper’s heart? Tell us in the comments!
#WHIMZEES #BrightSmiles123
With a beautifully-designed social media playbook to be distributed to WHIMZEES social media teams worldwide, to guide them when posting the content.
