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River SafariAdventure Buddy

River Safari Singapore brand mascot featured in mobile app audio tour. River Safari Singapore brand mascot featured in mobile app audio tour.

River Safari is Asia’s one and only river-themed safari park, home to over 8700 animals from 260 species. Popular for exhibits such as the Amazon Flooded Forest—the largest freshwater aquarium in the world—the park receives over 1 million visitors annually.

introduction to mobile app development case study for River Safari Singapore
how to develop brand content for audio tour mobile app

A Unique Problem

Although the park was home to thousands of intriguing creatures, the exhibits were mostly viewing experiences. Visitors simply didn’t feel engaged enough.

brand content for audio tour mobile app

An Adventure In The Making

After several rounds of discussions and brainstorming with the River Safari team, we decided to produce an audio tour app to elevate the park experience.

Laying out the functional objectives right at the start helped to guide the design, writing and development process.

planning audio tour content for a top theme park in Asia
planning audio tour content for River Safari Singapore mobile app
 

#APPGOALS

Must add to the park experience, not disrupt it. Must add to the park experience, not disrupt it.
Intuitive interface to make it usable for visitors of all ages. Intuitive interface to make it usable for visitors of all ages.
Provide value for visitors throughout their entire journey around the park. Provide value for visitors throughout their entire journey around the park.
Minimal load times—must facilitate zippy download packages. Minimal load times—must facilitate zippy download packages.

Introducing Canola the Manatee, Part-time tour guide, full-time friend.

The audio tour was also the perfect vehicle to allow visitors to be introduced to River Safari’s new brand mascot, Canola the Manatee.

Cast in the role of Adventure Buddy, her job was to show visitors around and tell them all sort of neat things about the park and animals.

Introducing brand mascot for river safari singapore mobile app
creating brand content for audio tour mobile app

Planning

Straightforward, Simple, Intuitive

These were our 3 guiding principles when planning the app’s user journey. Especially important, because we knew that the app would be used by kids as well as adults.

good ui design and ux design best practices
ux design for mobile app for River Safari Singapore

The Map In The App

Designing the map in the app based on the exact physical layout of the park allows visitors to use the app for navigation within the park.

example of good ux design and best practices for ui design

Modular Content

We wrote and designed content in a modular format so that the River Safari team could add or remove content without breaking the tour narrative.

crocodile planning brand content for audio tour mobile app

Scripting & Content

Guided by the animal experts of River Safari, our writing team crafted 7 different scripts based on 7 river systems, with specific profiles on nearly 200 different animals.

Scriptwriting, brand storytelling, and content creation for river safari singapore mobile app
flamingoes are a great example of brand content for River Safari Singapore flamingoes are a great example of brand content for River Safari Singapore
example of featured brand content on mobile app

App Development

Having our app development partners onboard since the very first day was a huge advantage. Originally Us provided us with the necessary technical coordination and support throughout the project, ensuring that work flowed smoothly from creative to development phases.

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Regardless of Race, Language or Religion

One of the biggest challenges came in translation—we had to ensure that every nuance and shade of meaning carried across 6 different languages so all park visitors could enjoy the audio tour content without compromise.

example of good mobile ui design and storytelling through mobile app example of featured brand content on mobile app
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