Skip to content
Dots Diamond Outline Light Ellipse blue

Starbucks BOGO Promo

Here's a roundabout way to sell coffee that works. Here's a roundabout way to sell coffee that works.

Starbucks needed a way to promote their Buy One Get One (BOGO) promotion on social media for their beverages sold in-store. And because it’s our belief that every piece of collateral released would contribute to brand equity, we knew that our work had to count.

social media campaign for Starbucks Singapore retail promo

As an objective-driven agency, we needed to define the objectives before
proceeding to the creative stage:

how to increase brand engagement on social media

Cut through the static of social media and raise public awareness of the BOGO promo.

how to increase brand engagement on social media

Express Starbucks’ brand personality while contributing positively to its online brand presence, therefore increasing brand equity.

User engagement was through the roof, with over 2000+ shares for both posts combined.

campaign results for social media campaign done for Starbucks Singapore
Dots 6x6

Let's talk!

Fill in the form or drop us an email at seek@theuniversefantastic.co
if that’s your thang.

The Universe Fantastic © 2020
1013 Geylang East Ave 3 #05-108
Singapore 389728

Please enter a valid name

Please enter a valid email address

Please enter a valid contact number

Problem occurs in submitting request, please try again.