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Ride Without Fear

Vicious cycles Singapore brand owner Matthew Lim wearing brand swag Vicious cycles Singapore brand owner Matthew Lim wearing brand swag
custom motorcycle for custom lifestyle in Singapore

Vicious Cycles Singapore is a custom motorcycle & lifestyle company. When they approached us to create their site, we decided to twist the throttle a little harder.

As avid motorcyclists ourselves, we understand the all-too dangerous reality that motorcyclists experience everyday. But we also understand the same fierce passion that keeps bikers in their seats, and the incomparable sense of exhilaration and freedom one gets from riding a bike.

We created a full manifesto piece to set the tone for the brand. Then split it up so that each individual frame can speak to the roaring souls of motorheads everywhere.

creative illustration for motorcycle lifestyle branding for Singapore market
brand tagline for branding project done in Singapore
brand manifesto done as part of a creative brand development project brand manifesto done as part of a creative brand development project
brand manifesto done as part of a creative brand development project brand manifesto done as part of a creative brand development project
brand manifesto done as part of a creative brand development project bike surfing and illegal motorcycle stunts in Singapore
brand manifesto done as part of a creative brand development project

The response from the motorcycling community was incredible. We had requests to release wallpaper downloads, as well as strangers reposting manifesto pieces onto their own personal instagram accounts.

example of organic brand content on Instagram
example of digital viral brand content

We also designed and released merch to rally customers around the brand, creating brand ambassadors with every piece sold while encouraging brand loyalty and cementing the brand’s top of mind position with its customers.

Brand merchandising and merchandise design
cult branding: loyal brand followers and brand ambassadors wearing brand merchandisecult branding: loyal brand followers and brand ambassadors wearing brand merchandisecult branding: loyal brand followers and brand ambassadors wearing brand merchandisecult branding: loyal brand followers and brand ambassadors wearing brand merchandisecult branding: loyal brand followers and brand ambassadors wearing brand merchandisecult branding: loyal brand followers and brand ambassadors wearing brand merchandise
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1013 Geylang East Ave 3 #05-108
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